Southern Ontario Sprints Logo Refreshed

Updated: January 19, 2023

By Peter Turford

SELKIRK, Ont. (January 19, 2023) – In the early 2000’s the Southern Ontario Sprints received an unsolicited letter from a race fan saying he had designed a logo for the SOS, and wondered if we wanted to see it. Our reaction was instant amazement! He had designed what we truly believed then and still to this day “the perfect logo.” That race fan was Greg Calnan. You probably know Greg today as the Ohsweken Speedway announcer, or for his company Image Factor, a multi-faceted
design company focused mainly on racing.

With the recent restructuring of the SOS, we felt a design refresh of the logo could signal a new beginning for the organization. We wanted the updated logo to respect Greg’s original design, which we all loved, while at the same time we wanted to modernize the look. All aspects of the original design were kept, while all the lines have been updated, and the most drastic change was reflected in the “O” which now speaks more directly to Canadian and Ontario sprint car racing. Shown at the top of this page is the result of those efforts. Jeffrey Turford took on the challenge to handle the design work, and we are very pleased with the end result as we feel it respects the SOS history, Greg’s genius, and a new beginning.

Peter Turford
Southern Ontario Sprints

Note: If teams or tracks require the logo as a vector file please email

Please stay tuned to for more news in the coming weeks. Drivers, team members, and team owners interested in competing with the Southern Ontario Sprints in 2023 can contact SOS owner Peter Turford at

SOS Media
Twitter: @SOSsprints
Facebook: SouthernOntarioSprints
Instagram: southernontariosprints

About the Southern Ontario Sprints tour: Founded in 1996, the Southern Ontario Sprints series is a traveling winged 360 Sprint Car tour based in Ontario, Canada. Each points-paying event on the 2023 schedule will pay a minimum of $2,000-to-win and $250-to-start, and selected events will be broadcast live on GForceTV. A $10,000 points fund will be divided among competitors thanks to the support of Tammy Ten Media. The fastest qualifier for each SOS event will receive $100 from Ackland Insurance, while the Hard Charger in each A-Main will receive $100 from Trailer Pros Canada. Visit for more information.